Niche Brands

To assist you to find the right hotel for the right occasion for your customer, the Utell® portfolio is differentiated into well-defined niche brands - each with their own identity, but all adhering to the same values customers look for. There are over 350 luxury, nearly 1,900 superior and more than 1,100 value hotels in the portfolio. Here’s a brief summary description and a sample hotel for you of each type, along with booking instructions for each of the major GDS:

Utell luxury

Properties that provide the ultimate hotel experience. For guests who demand the very highest standards, selected from the finest choice available from around the world.

Emirates Marina Hotel
Dubai,
United Arab Emirates

Utell superior

Hotels which offer the traveller quality rooms and facilities making their stay, whether business or leisure, relaxing and comfortable.

Cairns International
Hotel
Cairns, QLD Australia

Utell value

Hotels that take pride in creating a friendly and informal atmosphere, providing excellent value for money for both business and leisure stays.

Hesperia Presidente
Hotel
Barcelona, Spain

Booking Instructions

To help you identify and book these hotel niche brands in the GDS, we offer promotional rates associated with them:

Utell luxury: U2L	Galileo: Access C-L and then U2L or U2S or U2V
Utell superior: U2S	Amadeus: Access UI and then SR-U2L or U2S or U2V
Utell value: U2V	Worldspan: Access UI and then PC-U2L or U2S or U2V
	Sabre: Access RC-P and ¥ U2L or U2S or U2V